I’m forever inspired by stories of seachange. There is something incredibly heartening about the risks that people take to live out their dream. It seems that when you’re passionate about something, you work hard to push yourself out of an everyday routine and pursue that dream unrelentingly.

I recently met with Ghazaleh Lyari, the founder of Ghermez Cupcakes. Ten years ago, Ghazaleh was a high flying investment banker on Wall Street. Now she’s the head of a booming cupcake business, concoting new flavours and managing the day-to-day of her brand’s three stores.

“Having worked with so many entrepreneurs, I’ve always wanted the opportunity to be the girl in charge,” Ghazaleh tells me and admits that she explored several business models before settling on cupcakes. What prompted this decision was that serious businessmen in the US were investing in cupcakes.

Sydney is no stranger to cupcakes and Ghazaleh has cleverly identified a gap in the market. Ghermez caters for a different kind of consumer, one perhaps like Ghazaleh herself who doesn’t have a sweet tooth but will indulge in a seriously good piece of cake.

Having done her research, Ghazelah set out to make quality cupcakes with a variety of unique flavours set out in a stylish environment. Her cupcakes are baked fresh everyday, using wholesome natural ingredients. No thick slabs of fluro buttercream on her cupcakes, everything is made from scratch – including the strawberry icing which is made fresh daily with real strawberries.

Ghermez currently have 20 flavours on their menu, with new flavours added seasonally. Dulce de leche is one of these flavours as is the new gluten free orange and almond (with more to come!).

“My inspiration for new flavours come mostly from my mother’s cooking. She is an amazing cook, and I grew up in a household where fabulous, wholesome and delicious food was around no matter when you walked through the doors!” Ghazaleh says, “She makes a lot of beautiful sweets and uses a lot of ingredients from the east, including pistachios, rose water, orange blossom extract.”

I got to sample a few of Ghazaleh’s creations, which included Chocolate Honey, Chocolate Marshmallow, Red Velvet, Dulce de Leche and Strawberry.

The standouts are undoubtedly the two chocolate flavours, both fluffy and moist – a rare quality missing in most cupcakes. The flavour of honey in the Chocolate Honey cupcake is subtle, well-balanced and not too overly sweet. Meanwhile, marshmallow forms the gooey centre of the Chocolate Marshmallow and makes a very clever (and addictive!) combination.

Ghazleh has big plans for her brand in the years to come, “My objective with Ghermez is to make sure we are regarded as ‘best in class’. I am hoping that ‘Ghermez’ will be a brand associated with all things delicious and stylish.”

Expanding beyond cupcakes is definitely on the cards. Ghazaleh has her eye on the next venture, and we’re all excited to find out what it is!