• Recipe: Magnolia Red Velvet Cupcakes
  • By Ms. Taste

    While many tourists seek out New York’s Magnolia Bakery like fanatics on a mission, we actually stumbled upon it on our first trip to Manhattan by pure accident.

    Staying in Greenwich Village meant we were within easy reach of Bleecker Street, a street immortalised in film, music and literature for its Boho past and colourful present. The street is also home to many cafés, bars and boutiques – including my much-loved Marc by Marc Jacobs specialty store.

    While I busied myself with bargains inside the store, Mr. Taste wandered outside and noticed a suspiciously long line leading into a bakery next door. Curious, Mr. Taste struck up conversation with a friendly New Yorker and asked him what he was lining up for. The guy stared at him blankly and said, “Only the best cupcakes in the world!”

    With a rave like that, Mr. Taste couldn’t help but join the line and find out what all the fuss was about.

    As I walked out of Marc by Marc Jacobs with three shopping bags in tow, I spotted Mr. Taste sitting in the park across the street holding a white pastry box. Inside were four gorgeous little cakes, all smeared with soft buttercream icing. Taking a bite of each, the standout favourite was the red velvet cupcake. Not quite chocolate and tastier than vanilla, the cake was beautifully rich, creamy and sweet all at the same time.

    Wickedly delicious!

    Wickedly delicious!

    The possibility of recreating the cupcake at home with the Magnolia Bakery Cookbook was too good a temptation to resist. While the original recipe called for vanilla buttercream frosting, I wanted to try something different with a cream cheese frosting adapted from Pinch My Salt. I’m pleased to say that the combination works well – the richness of the cake blends beautifully with the creamy tangy sweetness of the frosting.

    Red velvet cupcake tree

    Red velvet cupcake tree

    Magnolia Red Velvet Cupcakes (yields 24 cupcakes)

    3 ¼ cups of plain flour
    3/4 cup unsalted butter, softened
    2 ½ cups sugar
    3 large eggs, at room temperature
    6 tbsp red food coloring
    3 tbsp unsweetened cocoa
    1 1/2 tsp vanilla extract
    1 1/2 tsp salt
    1 1/2 cups organic full cream milk
    1 1/2 tsp cider vinegar
    1 1/2 tsp baking soda

    Preheat oven to 175°C. Grease and lightly flour 2 cupcake pans.

    In a small bowl, sift the cake flour and set aside. In a large bowl, on the medium speed of an electric mixer, cream the butter and sugar until very light and fluffy, about 5 minutes. Add the eggs, one at a time, beating well after each addition. In a small bowl, whisk together the red food colouring, cocoa, and vanilla. Add to the batter and beat well.

    In a measuring cup, stir the salt into the milk. Add to the batter in three parts alternating with the flour. With each addition, beat until the ingredients are incorporated, but do not overbeat. In a small bowl, stir together the cider vinegar and baking soda. Add to the batter and mix well. Using a rubber spatula, scrape down the batter in the bowl, making sure the ingredients are well blended and the batter is smooth.

    Divide the batter among the prepared pans. Arrange the oven racks in the upper and lower thirds of the oven and bake the cupcakes, switching positions of the pans halfway through baking, until a tester comes out clean, about 20 minutes. Cool the cupcakes in the pan 10 minutes, then remove from the pan and cool completely on a rack before icing.

    Cream Cheese Frosting

    300g cream cheese (spreadable cream cheese or mascarpone are both fine)
    1/3 cup unsalted butter, softened
    1 teaspoon vanilla extract
    2 cups powdered sugar, sifted

    With an electric mixer, blend together cream cheese and butter until smooth. Pour in powdered sugar, salt and vanilla extract. Turn mixer on high and beat until light and fluffy. Fill a piping bag with the icing and spread over cakes. Big and swirly is the key!

    Take a look inside!

    Take a look inside!


    COMMENTS / 38 COMMENTS

    [...] it for my friends, they just can’t get enough. I use a variation of the recipe from here: http://tastedbytwo.com/2009/06/23/recipe-magnolia-red-velvet-cupcakes/ but I use buttermilk rather than whole milk. I also use my own recipe for cream cheese [...]

    Red Velvet Baby Shower Cupcakes « Some More Please! added these sweet words on Jun 22 10 at 10:08 pm

    Wow – these look scrummy. That recipe calls for a lot of colouring – what kind did you use?

    Tina added these sweet words on Jun 23 09 at 11:02 pm

    I must admit, I was naughty and used the standard Woolies food colouring. I have seen recipes use beetroot juice but it doesn’t yield the same “redness”. They don’t call it the devil’s food for nothin!

    Ms. Taste added these sweet words on Jun 23 09 at 11:35 pm

    Oh wow, they look fantastic! I love eating red velvets but have never gotten around to making them at home because I can’t bring myself to buy that much food colouring! You did get the amount of red just right though :)

    Steph added these sweet words on Jun 24 09 at 8:18 am

    As a professional baker (I graduated from Peter Kump’s Culinary Institute in Brooklyn, New York), I simply ADORE red velvet cake. I make red velvet cupcakes for my BF “BigBear” (he weights 437 pounds) here in Atlanta all the time.

    Louise Brescia

    therealchiffonade added these sweet words on Jun 24 09 at 9:41 am

    Looks lovely and moist (and oh so deliciously red!)

    Am loving the background wallpaper(?) where on earth did you source it from?

    shez added these sweet words on Jun 24 09 at 12:48 pm

    Hi Steph – Thanks! Red is a mesmerizing colour, especially when it comes to food.

    Hi therealchiffonade – Love to swap red velvet recipes! What frosting do you normally use?

    Hi Shez – My wallpaper took months of searching through stores and online. I absolutely adore it! It is a Linda Barker creation (http://www.totallyhome.co.uk/wallpaper/linda-barker/cat621).

    Ms. Taste added these sweet words on Jun 24 09 at 8:08 pm

    Absolutely lovely!

    Michelle added these sweet words on Jun 24 09 at 8:46 pm

    Wow! I just made these and they are FABULOUS!! The cupcakes are scrumptious on their own, and so is the frosting … but put them together and it is HEAVEN!! I am so glad I found this recipe and I thank you for it!! Pam

    Pamela added these sweet words on Jul 03 09 at 6:57 am

    This recipe calls for plain flour but in the instructions it says to sift cake flour…which type of flour do I use, cake flour or regular plain flour?

    debbie added these sweet words on Jul 21 09 at 11:02 am

    Hi Debbie, the original recipe called for cake flour, but this is hard to find in Sydney so I used plain flour instead. Sorry for the mix-up! Good luck with this recipe!

    Ms. Taste added these sweet words on Jul 21 09 at 11:36 am

    I am so excited to try this recipe out! I do have a question first. Organic full cream milk is listed in the ingredients at the top of the recipe, but the instructions refer to buttermilk. Which do you use: full cream milk or buttermilk? Thanks!

    Tanya Mills added these sweet words on Jul 23 09 at 7:39 am

    These look delicious! Do you think I can use gel food coloring? And if so how much? I am afraid to put to much in.

    Sid added these sweet words on Oct 15 09 at 10:37 pm

    Hi Sid! I haven’t tried gel food coloring before, but I’d recommend giving it a try – a little at a time – and see how it goes.

    Ms. Taste added these sweet words on Oct 16 09 at 8:12 am

    Hi, I was just wondering as well about whether or not it was a mix up between the full cream milk and buttermilk. which do you use. I’m about to make them and will be using milk with lemon as a alternate to buttermilk.

    Sarah added these sweet words on Oct 26 09 at 4:12 pm

    Hi Sarah, I think either is fine. I’ve tried the recipe with both and couldn’t spot too big a difference between the two.

    Ms. Taste added these sweet words on Oct 26 09 at 4:27 pm

    Thanks. Did the 2tbs lemon juice added to 2 cup milk and they turned out great. Only used 4tbs of colouring though and got nice deep red colour. Add some pink icing and I think they will be perfect for a pink ribbon morning tea

    Sarah added these sweet words on Oct 26 09 at 8:03 pm

    Fantastic! Glad to hear they turned out great. Would love to see some photos if you have them ;)

    Ms. Taste added these sweet words on Oct 26 09 at 9:23 pm

    I just found this recipe, with a few decretive modifications these were PERFECT for the Twilight party I was helping with. (vampire theme food is harder than it sounds) they were the first this to walk off the table. I used to live in NYC and desperately miss the Magnolia hit every Sat…… now I can do it at home!

    Kitty added these sweet words on Nov 14 09 at 9:59 am

    Hi,

    I want to make these beautiful cakes and was wondering what suger to use? Castor sugar or just plain everyday sugar?

    Thanks

    Melanie added these sweet words on Nov 19 09 at 10:08 am

    I normally use castor sugar with cupcakes. Much finer than standard sugar

    Mr love baking added these sweet words on Jan 15 10 at 1:00 pm

    I agree. I prefer castor sugar, even in my everyday cooking.

    Ms. Taste added these sweet words on Jan 15 10 at 1:51 pm

    These were divine! Even without the frosting, I ate three already! So moist and full of flavor.

    By the way, I followed your instructions to the letter and had cupcakes that overflowed off the top of the cupcake liner. Yours is just even on top, mine sort of had excess cake (but flattened, not pouffy like a muffin). Any idea why?

    Again, yummy!!! (still wiping crumbs from my lips!)

    Rea added these sweet words on Jan 15 10 at 11:24 pm

    Mmm delicious. I didn’t use as much colouring as it said but the colour was still really deep and red! Everyone who tried them loved them including me. Great recipe =]

    Jay added these sweet words on Jan 24 10 at 7:22 pm

    Hi Ms Taste,

    I wanted to know does it actually taste sour? I’ve been watching a lot of youtube instructional videos and looked up recipes, they all require vinegar and buttermilk (which is a bit tangy). I would just presume that it would taste a bit tangy as an outcome. Could you please let me know what it taste like? I’m planning to make a bunch for V-day.

    Elpy added these sweet words on Feb 04 10 at 2:34 pm

    Hi Elpy, the cupcakes shouldn’t taste sour at all. The frosting may be a little tangy (it is sour cream after all!) but it shouldn’t be overpowering. Good luck!

    Ms. Taste added these sweet words on Feb 04 10 at 2:36 pm

    Are these chocolatey? I had RV cupcakes in a cake bar once and they were red and really chocolatey…. and I’d never been able to have that ever again :( Is it ok to up the cocoa quotient in this, or it’s good enough?

    Mishti added these sweet words on Feb 04 10 at 9:57 pm

    They’re in the oven baking – smells delish!

    One little thing about the recipe though – in the ingredients, you have milk but in the instructions it’s buttermilk.

    Thank you! And if you’re ever in Melbourne, Australia, you have to try out Little Cupcakes in Degraves St (littlecupcakes.com.au).

    You get nearly the same amount of frosting to cake… now that’s my idea of a balanced diet!

    Miss Tickle added these sweet words on Feb 06 10 at 5:37 pm

    Thanks! I just remembered to make that change. ;)

    Little Cupcakes has got to be one of my favourite cupcake places – pity it’s not closer! Here’s a link to our review: http://tastedbytwo.com/2009/09/21/little-cupcakes-melbourne/

    Ms. Taste added these sweet words on Feb 06 10 at 9:30 pm

    Hi, I’m planning on making these for Valentine’s Day on Sunday and am wondering where to go to get the cider vinegar? I’m not familiar with it. Thanks.

    Kelly added these sweet words on Feb 12 10 at 5:37 am

    Hi Kelly, you should be able to buy it from your local supermarket.

    Ms. Taste added these sweet words on Feb 12 10 at 9:02 am

    They look delicious. I can’t wait to bake these soon. I recently read this story and the author was rambling on and on about these cakes called “Red Velvet Cakes” and I thought.. what are these so called “Red Velvet cakes”? I googled it and it led me to you.
    Must be a sign for the heavens.
    These little things are so adorable. I love the redness, although I’m not sure if I want to put so much food colouring. Does it matter how much I add– so long as i put atleast 3 tbsp?

    Vicky added these sweet words on Feb 17 10 at 5:57 pm

    Zina, Long time reader of tastedbytwo… but first time commenter. Followed this recipe step-by-step this weekend…. and they were fabulous! Love you guys- you’re practically a claim to fame now :)
    Maz… xox

    Marielle added these sweet words on May 03 10 at 1:01 am

    Hi. Loving the look of these! SOOOO want to try them out. Just a quick question, with the cream cheese frosting – in the instructions you say to add the icing sugar, SALT, and vanilla, yet there is no SALT listed in the ingredients??? Is this a mistake if not how much SALT please?
    Thanks so much :)

    Hayley added these sweet words on Aug 18 10 at 7:30 pm

    Hi Hayley, just a pinch will do!

    Ms. Taste added these sweet words on Aug 23 10 at 8:05 am

    Hi there.
    I am in the UK.

    I have these in the oven now.

    I used 4 tablespoons on liquid red food colouring instead of 6, and they look brown // choclatey. not RED.
    and other people on here say they used less than 6 tablespoons od red colouring and theirs were red.

    any advice would be great.

    thanks

    jillian added these sweet words on Aug 30 10 at 6:12 am

    p.s they are ready now and there is no hint of red what so ever!!!!

    what a shame.

    waste of time.

    they taste ok. still need to ice ,
    will not be beaten though and will try them again when i get more red food colouring.
    i think the cocoa powder is so strong it takes away any RED.

    jillian added these sweet words on Aug 30 10 at 6:52 am

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