Sparkle Cupcakery – Surry Hills

By Ms. Taste

Cupcakes are gaining a serious following in Sydney, with cakeries popping up all over the city – from Cupcakes on Pitt in Chatswood and Parramatta to Babycakes appearing in the inner west. Sad to say, none I’ve tried have lived up to the wonder of those at Magnolia Bakery in Greenwich Village, New York.

Sparkle's dazzling opening entrance

That was until a friend had suggested I stop by Sparkle Cupcakery, a dazzling cupcake boutique smack bang in the heart of Surry Hills. Every bit like the ‘expensive Beverly Hills jewelry store’ she described, Sparkle scored major brownie points with its presentation – wall to floor double doors, gorgeous venetian glass display cabinets (showcasing the all important cakes) and delightful little kartell seats for those dining in.

What a delight to walk into (image courtesy of Sparkle Cupcakery)

Looking past the interiors, I set my eyes on the spread – and what a spread! Flavours to excite anyone with a sweet tooth, there’s plenty to choose from – Oriental Flower (lychee and rose cake), Black Velvet (dark chocolate mud cake), W.Choc & Strawberry (just like it sounds) and Pure Sparkle (vanilla bean).

Pure Sparkle Cupcake

Pistachio & Cardamon Cupcake

Green Tea & Bubbles Cupcake

I settle with Oriental Flower and the cupcake is no disappointment – the flavour is light, well balance and not overly sugary. My only gripe is that the cake is quite dense and not light and fluffy like the ones you’d expect at My Little Cupcake. But it is refreshing to see the interesting twists on traditional flavours, such as vanilla, strawberry and chocolate.

Oriental Flower Cupcake

While I don’t think Sparkle can compare to Magnolia’s, it’s sweet packaging certainly scores up big with me. It’s definitely a must visit for anyone looking for a sugar hit!

Sparkle Cupcakery
132 Foveaux Street,
Surry Hills 2010
# (02) 9361 0690
www.sparklecupcakery.com.au

Monday – Thursday 7:30am – 6:00pm
Friday 7:30am – 10:00pm
Saturday 10:00am – 10:00pm
Sunday 10:00am – 6:00pm

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COMMENTS / 19 COMMENTS

[...] is wonderfully made, both soft and airy, without the dryness and density that often brings down other cupcakes. The icing on the cupcakes is even fluffier, plopped on like a cloud of sugary goodness. Chocolate [...]

Little Cupcakes – Melbourne | tasted by two added these sweet words on Sep 21 09 at 11:06 pm

Yummo. That Black velvet one was intense.

Mr. Taste added these sweet words on Jun 15 09 at 10:27 am

I’ve still yet to make it here. It looks gorgeous inside and I do like the names and descriptions of the cakes.

Lorraine @ Not Quite Nigella added these sweet words on Jun 15 09 at 10:47 am

Yes, I’m seeing alot of these places pop up especially in the City near my work!

Howard added these sweet words on Jun 15 09 at 10:56 pm

PRETTYYYYYYY ;D

Charlieeeeeee added these sweet words on Jun 15 09 at 11:17 pm

Really? I found Magnolia in New york to pale beside all the Sydney cupcakes I’ve tried so far!
Sparkle has really picked up it’s game since they opened, it’s great to see. The black velvet is my fave, but oh so rich!

Reemski added these sweet words on Jun 16 09 at 11:07 am

Mr Taste – You sure whoffed down that Black Velvet fast.

Hi Lorraine – Totally agree on the gorgeous names – Pure Sparkle is my favourite!

Hi Howard – It would be a very dangerous combination if I worked closer to these cupcakeries. I’m seeing cupcakes for breakfast, lunch and tea!

Hi Charlie – Yes very yum. I should have brought you one but Mr Taste ate them all.

Hi Reemski – Interesting feedback. What flavours did you try at Magnolias?

Ms. Taste added these sweet words on Jun 16 09 at 10:13 pm

Hi again, I had the choc peppermint…
http://reeminnewyork.blogspot.com/2007/02/mmm-meatpacking.html

But it was so lacking in flavour! no flavour in the frosting either.. I was soo disappointed!

Reemski added these sweet words on Jun 17 09 at 12:47 pm

Wow, and you would think that Choc Peppermint would be delicious! I’ve had the original butter cream and red velvet, both TDF… A friend of mine makes a great choc peppermint, I must put you in touch!

Ms. Taste added these sweet words on Jun 17 09 at 7:10 pm

i’ve been past this place a few times but have yet to try them. you certainly right about a cupcake movement happening in Sydney.

Simon Food Favourites added these sweet words on Jun 18 09 at 10:29 am

Great pics! btw, the one is QVB isn’t a Cupcakes on Pitt

Tina added these sweet words on Jun 18 09 at 1:58 pm

Of course! Thanks for picking it up!

Ms. Taste added these sweet words on Jun 18 09 at 4:26 pm

This place is dangerously close to my work… have been avoiding but might check it out. Congrats on a smashing blog.

Renee C added these sweet words on Jun 19 09 at 10:02 am

Thanks Renee! I have actually organised for our office to do a breakfast meeting here. How bad am I!

Ms. Taste added these sweet words on Jun 19 09 at 10:15 am

Wow, I love the look of the interior! Nice photos of the cupcakes too.

Rilsta added these sweet words on Jun 19 09 at 3:22 pm

The interior is sooo pretty!! I am very intrigued about the Oriental Flower cupcake.. I am so hiking up Foveaux Street to get here!

clekitty added these sweet words on Jul 21 09 at 1:12 pm

Lavender-Honey is my fav Sparkle.
Aussies do cupcakes the best, as we strictly use the ‘from scratch’ method.
Agree – nothing special about Magnolia.
FYI – Sydney Sparkles Cupcakery is a virtual copy of the infamous LA Cupcakery SPRINKLES! From the white icing and application…right down to the round coloured dots on the top ;0)
See here
https://www.sprinklescupcakes.com/party/cupcake_tower.html

Opps!! and even the exact weekday bake list layout on their websites are exact
https://www.sprinklescupcakes.com/flavors.html
v’s
http://www.sparklecupcakery.com.au/weekly-flavors.html

If you are on a wining formula..why change it.

Sarah added these sweet words on Jul 28 09 at 2:02 am

Oh my dear god. They look amazing!!!

Jessc added these sweet words on Jul 29 09 at 11:46 am

I tried 3 of those cupcakes and found they were too crumble for my liking ( for cupcake) but the girl staff at the time I went was very very friendly .. till I told friends that how can we get this type of staff if we have our own shop